A new kind of 3PL. For a new kind of eCommerce brand.
Holy Ship is the UK's first growth-partner fulfilment company. We don't just ship your boxes -we make every box a revenue channel. When you grow, we grow. That's not a tagline. It's the business model.
Read the Opportunity →Let's be honest. You've never had an emotional reaction to a fulfilment company before.
No one has. Because every 3PL in the UK looks the same, sounds the same, and says the same thing. "Your fulfilment partner." "Powered by technology." "99.9% accuracy." Swap the logos and you can't tell them apart.
That's not a branding observation. That's a market opportunity.
If a website can make you -a seasoned business operator -stop and pay attention to a logistics company, imagine what it does to an eCommerce founder who's been staring at beige 3PL websites for the last six months.
The brand is the first differentiator. Everything else comes after they click.
And yet. The entire industry operates like it's still 2005. Opaque pricing. Generic services. Zero strategic value. The average eCommerce founder's relationship with their 3PL looks like this:
That's not a partnership. That's a vending machine with a warehouse.
Meanwhile, the founder is doing £5M in revenue, still personally taping boxes at 11pm, or paying a 3PL that loses their stock and charges them hidden fees for the privilege.
The bar is on the floor. And nobody's picking it up.
Here's the segment no one talks about. eCommerce brands doing £2-10M in revenue are stuck in a dead zone:
The founder's time is worth more than taping boxes. But they're still doing it because they're afraid to let go.
The big players -GXO, DHL Supply Chain -want £50M+ accounts. You're a rounding error to them.
They tried Huboo or someone like it. Lost stock. Hidden fees. Support tickets that go into a black hole.
Every 3PL ships boxes. None of them help you sell more.
This is the mid-market squeeze. It's well-documented. It's getting worse. And it's exactly where Holy Ship sits.
The brands in this segment aren't hard to find. They're on Shopify. They're on LinkedIn. They're in eCommerce communities and Slack groups, actively asking "has anyone got a good 3PL?" The answer, consistently, is no.
We didn't just assume the competition was weak. We pulled the actual messaging from every major UK 3PL targeting eCommerce. Here's what we found:
| Competitor | Their Headline | Translation |
|---|---|---|
| Huboo | "Your eCommerce fulfilment partner" | Nothing. Literally nothing. |
| Zendbox | "Your Brand, Our Precision. Perfect Fulfilment" | We're accurate. That's it. |
| Bezos.ai | "Run your logistics effortlessly" | We're easy. That's it. |
| J&J Global | "Powered by our proprietary tech platform" | We have software. That's it. |
| Fulfilmentcrowd | "Cloud-based fulfilment" | We're online. That's it. |
Every single one leads with operational features. Accuracy. Technology. Integrations. Scalability. Not one of them answers the question that actually matters to a founder: "Will you help me grow?"
That's not a gap in the market. That's a canyon.
Here's the insight that changes everything.
The physical package is the only guaranteed touchpoint in a digital-first brand. Your customer might skip your emails, scroll past your ads, ignore your retargeting. But they will open the box. Every single time.
And right now, 64% of eCommerce brands ship that box with nothing in it. No insert. No offer. No branded experience. Just a product in a brown bag with a shipping label.
That's not a fulfilment problem. That's a revenue problem.
5,000 boxes × 5% insert conversion = 250 repeat purchases/month
At an average order value of £40
= £10,000 in additional monthly revenue. From a £0.20 insert.
Their current 3PL ships blank boxes. Holy Ship turns every box into a conversion engine.
This is what "fulfilment as a revenue driver" means. Not a slogan. Maths.
The smartest eCommerce brands in the world already treat fulfilment as a growth channel. They just had to figure it out alone.
The pink bubble-wrap pouch became a product in itself. Stickers in every order turned into social currency. 70%+ of growth came from owned and earned channels, fuelled by post-purchase virality.
Branded packaging, QR codes to community, lightning-fast fulfilment during sales. Repeat purchase rates above 40%. £1.3B valuation.
A magazine insert (Ferment) in every box. Turned a beer delivery into a media experience. Became the UK's largest craft beer subscription.
Post-purchase education flows. "Here's how to use this" content triggered after delivery. Subscription retention driven by the first delivery experience.
Every one of these brands invested in post-purchase. Every one of them grew because of it. And not a single one of them had a 3PL that helped.
That's the white space. Holy Ship is the 3PL that does for every £2-10M brand what Glossier and Gymshark did for themselves -but built into the fulfilment service from day one.
Let's address this directly, because it's the question on the table.
It's hard to move customers to another IDENTICAL 3PL. If you're asking someone to switch from one beige warehouse to another beige warehouse, yes -the switching costs feel bigger than the benefit.
But Holy Ship isn't asking them to switch 3PLs.
We're asking them to upgrade from a cost centre to a revenue channel.
That's a fundamentally different conversation. And the market data says these customers are already desperate to have it:
Not because they're happy. Because they don't know anything better exists.
The 3PL industry has zero brand differentiation. Every option looks the same. So switching feels like swapping one mediocre experience for another.
Holy Ship changes the equation. We're not competing on the same axis. We're not saying "we're more accurate" or "we're cheaper." We're saying: "We will make you money."
That's not a hard sell. That's an offer they can't get anywhere else.
Traditional 3PLs sell to operations managers through cold outreach and trade shows. That's why their marketing is boring -they're selling to people who buy on spreadsheets.
Holy Ship sells to founders. Different buyer, different channel, different language entirely.
The Holy Ship brand is inherently shareable. The name alone starts conversations. Content about "fulfilment as a revenue channel" is genuinely new -founders share insights that make them look smart.
Instead of "get a quote," we offer: "Let us show you how much revenue you're leaving on the table." We analyse their post-purchase experience and show them the specific £ they're missing. The audit sells the service.
eCommerce founders at £2-10M congregate in specific places: Shopify communities, eComm Slack groups, LinkedIn. Holy Ship's founder speaks the language -as a peer, not a salesperson.
Shopify agencies, eCommerce consultants, and Klaviyo partners all serve our target customer. A Shopify agency that can recommend a 3PL that actually drives revenue? That's a referral they want to make.
We don't need to convince founders that fulfilment matters. We need to show them that their fulfilment is currently costing them money. The data does the selling. The brand gets them in the door.
Standard 3PLs make money whether their clients grow or not. Per-pick fees. Storage charges. Shipping markups. The client could flatline at £2M forever and the 3PL keeps billing.
Holy Ship's model is structurally different.
Pick, pack, ship -competitive per-order pricing. Table stakes.
Branded inserts, custom packaging, post-purchase email triggers, branded tracking. Premium margin, high perceived value.
Monthly growth advisory -post-purchase strategy, email flow optimisation, website audit. Recurring revenue, high stickiness.
As clients grow order volume, our revenue grows proportionally. Aligned incentives by default.
A standard 3PL earns fulfilment fees. We earn fulfilment fees + advisory + revenue services.
If your 3PL is also your growth advisor, you don't leave. You're embedded.
As clients grow (because we're helping them grow), our revenue per client increases without acquiring new customers.
Any 3PL can match pricing. None can match advisory + brand + revenue services. It's a fundamentally different product.
The Foundation
Pick, pack, ship. Real-time Shopify and WooCommerce integration. Multi-carrier shipping (Royal Mail, Evri, DPD, DHL). Returns management. Inventory sync. The operational stuff -done properly, with actual humans who answer the phone.
The Differentiator
This is what no other 3PL does.
The Moat
Holy Ship wasn't dreamed up by a logistics company that decided to add a website. It was built by an eCommerce operator who's lived the exact journey our clients are on.
Ed has scaled multiple eCommerce businesses from zero to multi-million in revenue. He knows what it's like to tape boxes at midnight. He knows what it's like to lose stock with a bad 3PL. He knows that the last thing any founder thinks about -the delivery -is the first thing their customer experiences.
He also knows that the 3PL industry has zero interest in helping you grow, because he's been the client. He's sat through the sales calls where they promise the earth and deliver a warehouse.
"Holy Ship exists because the 3PL I wanted didn't exist."
Every service, every feature, every decision is built from the question: "What would I have wanted when I was doing £5M and drowning in ops?"
The answer: a partner who ships my orders, makes me money while doing it, and actually gives a shit whether I succeed.
Holy Ship is raising its founding director round. We're looking for operators who see what we see: a £36 billion industry with zero brand differentiation, zero strategic value, and a massive underserved segment begging for something better.
If you've read this far, you've already felt what the Holy Ship brand can do. Now imagine being a £5M eCommerce founder who's been staring at Huboo and Zendbox for the last six months.
That reaction you just had? That's the acquisition strategy.